Digital Marketing Campaign Foundations
Online course

Digital Marketing Campaign Foundations

Plan better campaigns with clearer audiences, messages, and measures.

4 Lessons June 18, 2026 Free

About this course

A realistic introduction to campaign planning, message design, channel choices, and performance review.

Digital Marketing Campaign Foundations is designed for learners who want practical, job-shaped guidance they can apply immediately. The material balances explanation, examples, and structured activities so it feels credible as a real learning offer.

What you will learn

  • Define a clear target audience
  • Build stronger campaign messages
  • Review performance with purpose

Who this is for

Marketing assistants, business owners, internal communications teams, and generalists supporting campaign delivery.

Course Content

20 Topics
Lesson 1

Campaign Strategy

5 topics
Topic 1
Audience segments
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Topic 2
Campaign objectives
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Topic 3
Writing stronger hooks
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Topic 4
Creative consistency
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Topic 5
Coffee xAPI Experience
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Lesson 2

Message and Creative

4 topics
Topic 1
Selecting channels
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Topic 2
Launch checklists
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Topic 3
Reading campaign data
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Topic 4
Coffee xAPI Experience
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Lesson 3

Channels and Launch

6 topics
Topic 1
Improvement cycles
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Topic 2
Audience segments
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Topic 3
Campaign objectives
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Topic 4
Writing stronger hooks
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Topic 5
Creative consistency
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Topic 6
Coffee xAPI Experience
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Lesson 4

Review and Optimisation

5 topics
Topic 1
Selecting channels
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Topic 2
Launch checklists
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Topic 3
Reading campaign data
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Topic 4
Improvement cycles
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Topic 5
Coffee xAPI Experience
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