Online course
Digital Marketing Campaign Foundations
Plan better campaigns with clearer audiences, messages, and measures.
4 Lessons
June 18, 2026
Free
About this course
A realistic introduction to campaign planning, message design, channel choices, and performance review.
Digital Marketing Campaign Foundations is designed for learners who want practical, job-shaped guidance they can apply immediately. The material balances explanation, examples, and structured activities so it feels credible as a real learning offer.
What you will learn
- Define a clear target audience
- Build stronger campaign messages
- Review performance with purpose
Who this is for
Marketing assistants, business owners, internal communications teams, and generalists supporting campaign delivery.
Course Content
20 Topics
Lesson 1
Campaign Strategy
5 topics
Topic 1
Audience segments
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Topic 2
Campaign objectives
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Topic 3
Writing stronger hooks
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Topic 4
Creative consistency
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Topic 5
Coffee xAPI Experience
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Lesson 2
Message and Creative
4 topics
Topic 1
Selecting channels
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Topic 2
Launch checklists
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Topic 3
Reading campaign data
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Topic 4
Coffee xAPI Experience
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Lesson 3
Channels and Launch
6 topics
Topic 1
Improvement cycles
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Topic 2
Audience segments
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Topic 3
Campaign objectives
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Topic 4
Writing stronger hooks
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Topic 5
Creative consistency
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Topic 6
Coffee xAPI Experience
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Lesson 4
Review and Optimisation
5 topics
Topic 1
Selecting channels
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Topic 2
Launch checklists
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Topic 3
Reading campaign data
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Topic 4
Improvement cycles
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Topic 5
Coffee xAPI Experience
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